Would You Like A Stream Of Sales Leads That Are Ready To Buy So You Can Maintain Or Grow Your Business?
“Would You like A Proven Lead Generation System That Is Trackable, Precisely-Targeted, Costs Less And Is More Effective Than Outdated, Non-Trackable, Over-Priced Money Wasters Like Newspaper Ads, Magazine Ads, Radio Spots, And TV Commercials?”
Dear Business Owner,
Sales Leads, Business Leads, Lead Generation.
Without even knowing you, I can almost guess that you've been in business long enough to have wasted money on advertising and marketing that didn't generate a single new sales lead for your business!
Here's how I know and feel your pain. You see, when I owned my last company, my brother and I thought that we would spend some money on Radio Ads to generate leads and promote our business. We had been burned by other forms of media and so we talked to the radio stations. They came to our offices with all of this impressive data. All we wanted were new sales leads!
The saleswoman arrived and showed us some impressive statistics; things like REACH, IMPRESSIONS, FREQUENCY, and a slew of of other demographics for their radio audience including AGE, INCOME, SEX, AUDIENCE SIZE, etc. Things that seemed important if you're in the business of selling business leads.
She told us, "For your money, you can't make a better media buy than with us. As a matter of fact, we'll even write and produce the ads for you." I was really psyched. How could it get any better? They'd do all of the work and we'd get all of the Sales Leads! Now, the story continues, but remember this...Sales Leads DO NOT equal sales.
"OK," I said, "I'm ready to buy. How much will it costs?"
"$40,000," she replied.
I choked. My brother choked. That was a lot of money. Money that we didn't really have. But we were desperate. So my brother and I looked at each other, did that "I don't know, but maybe we should give it a try kinda look, and finally said, "OK, we'll try it. But listen, this is a lot of money for us. Is there any way that, if we don't get any sales leads that you can run our ads for another short bit? All we want is three leads."
I thought she'd jump at it. Well, keep reading... Apparently, sales leads are more expensive than we thought.
"Oh, no", she said. "We can't guarantee you anything. Not a Lead and definitely not a SALE." We were stunned. She smiled and waited for my reply.
"Well, can we get our money back? I mean, you just said that this is the perfect media buy for us. And you said that you would even write and produce the ads for us."
"Sorry, we can't do that," she said. I was starting to get numb. Maybe $40,000 wasn't a lot of money!!
"So let me get this straight," I said. "I'm going to give you $40,000. You're going to produce and write the ad. You're going to run the ad. You're also telling me that I can't do any better than your station, and you won't help me get just THREE SALES LEADS? Is that right?"
"Right," she said. She smiled and waited.
I stood up, opened the conference room door, pointed and told the women to, "Get out of my office." Actually, I shouted it. I also told her not to let the door knob smack her in the BUTT on the way out. I'm not even kidding. I practically THREW her out of our office.
So what I'm telling you is this (Long story short)... I ended up creating a Great Website and learning a ton of tactics to generated lots of sales leads online.
I also learned a few more things...
The Old School advertising media need to put up or shut up. They are dying and as far as I'm concerned are a total RIP OFF. They won't guarantee you anything. Actually, wait, they will guarantee one thing. They'll take your money and say, "Thank You."
I tell this story to lots of people and that whole incident has bugged me for more than 2 years. So I decided that I would do something about it. I decided that I wanted to help people get more business leads. I wanted to do for people what I wanted the radio station to do for ME. I wanted them to help me generate more business by using their marketing muscle to get me some sales leads so that I could grow my business. In turn, I would buy more service from them and they would help me get more leads! That's what I wanted. That never happened.
So that's what I'm going to do for you. But before I do anything, let me give you undeniable proof.
I'm going to show you how you can take control of your advertising, marketing, sales, and PR dollars and see exactly what you're getting. I'm going to take you by the hand and show you where to start and what the "statistics" really mean. I want to give you powerful knowledge so you'll be able to open your office door and throw those Radio, TV, Magazines, and other "Used Car Dealer" types out on their butts!
And finally, after I've told you everything you need to know, if you decide that you want my help, I'll make you this promise...
Whether I get you get 1 new lead or 100 new leads, if you aren't happy and feel like you're not getting a good deal for your money I will give you a refund.
That's 100% Guaranteed. No questions asked. I'm passionate about this because I've been burned so many times by other people saying that they will help me.
Show me just ONE other ad agency, marketing firm, or media outlet that makes that kind of guarantee and will put their money, reputation, and work ethic where their mouth is.
But, I'm getting ahead of myself. Let's start with the basics. I want to send you a report showing you some inside information about your online competitors. I want to show you how they are attracting customers online!
Here's the first thing you MUST learn - "Your ONLINE competitors ARE NOT necessarily the same as your OFFLINE competitors."
Just because you have a Dog Grooming business and your "Real World" competitor is right next door, that DOES NOT mean that he's a competitor online. This is very important to remember.
So the first thing that I'm going to do for you is show you who your online competitors are and how they are taking business away from you. I'm going to send you a report showing you the "keywords" that they are using to attract customers.
I want to show you that there is a better way to attract sales leads than with TV commercials, Radio spots, Newspapers ads, and Magazine ads. Your report will have up-to-the-minute data about what your top competitor is doing online.
Why a report showing what your competitors are doing?
Because if you know what they are doing, you can copy it, make your sales leads 5% better, and take the customers that they would have gotten.
Compare the data I'll give with the crap you get from the standard media sources. I think you'll agree that what I'm showing you will open your eyes!!
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